Jetour's Travel+ Concept — How Chinese vehicles are created to become part of your adventures

For a long time, the main purpose of a car was to get from one point to another. The main criteria for evaluating it were also based mostly on practicality and technical specifications. However, this approach has now changed. For many people, a new car has become a way to express their personal style and gain new experiences. 

 

From the very beginning, Jetour's concept took into account the complete experience of driving and traveling by car. The company named this approach Travel+, and that is what we will talk about in this blog post.

 

What Is Travel+?

 

 

Travel+ is not one specific detail, feature or technology that you will find only in Jetour cars. It would be more accurate to say that it is the company's business model and approach, created with customers' needs in mind. Its main goal is to turn car ownership and travel into a unified, enjoyable experience.

 

A car company that follows the standard approach would focus on a car's design, engine and technical specifications. Travel+, however, goes beyond this formulaic view and takes into account everything related to travel. 

 

This concept brings together three main components: people, cars and routes. Jetour studies who its customers are (for example, a large family, a young couple or an extreme adventure enthusiast), what type of car each of them needs and what routes they will be traveling. It is on the basis of analyzing these three areas that specific models and related additional services are created.

 

Why Was the Travel+ Approach Needed?

 

The creation of the Travel+ strategy was dictated by two main factors: customers' changed demands and the intense competition in the automotive market. The founding company, Chery Holding Group, analyzed both of these areas and set the goal of creating a brand that would occupy its own unique place in the market.

 

First, the company noticed that cars were no longer serving only their original function of getting from place to place. This attitude was especially noticeable among young customers. For them, a car had become a means of expressing themselves, their interests and their lifestyle. For this generation, what mattered was not only what kind of car they had, but also what possibilities it gave them. On the one hand, Travel+ was built on exactly this idea: new cars had to be created that would help drivers and passengers improve the experience they gain from traveling. The second reason, on the other hand, was an entirely pragmatic and strategic approach.

 

Chery Holding Group already owns several automotive brands, including Chery, the premium Exeed and the style-focused Omoda and Jaecoo. Whenever a new brand is created, there is always a risk that it will compete not only with other companies but also with the group's own brands. 

 

To avoid this, Jetour was given a clearly defined niche focused on travel and adventure. With this move, the company created a brand that does not compete with its other subsidiaries. This proved to be a very clever calculation, because today Chery Holding Group attracts a wider segment of customers without weakening the positioning of its own brands.

 

How Does Travel+ Work?

 

 

 

The concept is interesting in theory, but what matters most is how it works in real life. Jetour's Travel+ strategy is divided into four main areas that complement each other and, ultimately, create a car that is comfortable for the customer.

 

New Cars for Different Needs

 

Instead of creating one universal model that would partially satisfy every requirement, Jetour offers customers different series of cars. They are designed for specific needs and routes.

 

• X Series (for example, X70 Plus and X90 Plus): These models are designed for comfortable travel with family or friends. The emphasis is on details such as a spacious cabin, a flexible seating configuration (5 or 7 seats) and a large trunk, which is especially convenient on long trips.

 

 

• T Series (for example, T1  T2 and T2 I-DM ): These new cars are made for those who want to conquer challenging routes and are always in search of adventure. Their main features are strong off-road capability, durability and special driving modes that help the car adapt to different types of terrain (snow, mud, rocks).

 

 Technologies That Make Travel Easier

 

 

The technologies integrated into Jetour cars serve to improve the travel experience. To this end, the company works with technology leaders such as Qualcomm and Huawei.

 

For example, having a powerful Qualcomm Snapdragon processor in the car means that the navigation system will run quickly and smoothly, the multimedia system will keep passengers from getting bored on the road, and the driver's voice commands will be carried out accurately and promptly. With the help of these systems, travel, especially over long distances, becomes more fun, more pleasant, safer and, most importantly, less tiring for the driver.

 

A Partner Network to Enhance the Travel Experience

 

The Travel+ strategy is not limited to the car and its technologies alone. Jetour actively collaborates with various companies to give owners additional opportunities.

 

One standout example of this is the strategic partnership with Discovery Channel. As part of this collaboration, joint content is created around the themes of travel and discovery. For example, a joint expedition was carried out in Patagonia to search for meteorites, which, you will probably agree, sounds very interesting and innovative.

 

Customer Involvement in the Car Development Process

 

This is the most distinctive part of the Travel+ strategy. Jetour does not follow the standard production process, which involves first creating a car and then offering it to customers.  

 

According to the company, more than 10% of customers were directly involved in product development. They take part in surveys and share their opinions on design and features, which helped Jetour create a car that meets real, everyday needs.

 

In short, the main advantages of Jetour's Travel+ strategy are:

 

• Targeted Product: a diverse range of models that lets you choose a car precisely suited to your lifestyle;

 

• Affordable Innovation:  offering style, technology and a wide range of features at a competitive price, which is the brand's main strategic advantage;

 

• Customer Involvement: a product development model that directly involves customers in the research and improvement process

 

Driving a Travel+ category car is truly an unforgettable experience. The good news is that Georgian customers can enjoy this experience too, because Jetour Georgia showcases all the leading models.

 

It's time to see the capabilities of these new, modern Chinese cars for yourself. All you need to do is book a test drive at a time that suits you and visit us at our auto center at 131 Beliashvili St. in Tbilisi.